Home Depot plans to label products that they judge to be environmentally friendly, using the
name “Eco Option.” Yet more than 90 percent of the products in the line are already on Home Depot’s shelves.
While this is probably a step forward, the self-regulatory trajectory that this labeling is taking in the United States raises questions about accountability. The Eco Options brand will identify some productes as environmentally friendly, but no label is offered for environmentally unfriendly products. Link

Walmart announced in March 2007 that it would begin featuring flourescent light bulbs in an effort to
reduce energy consumption.

Manufacturing

Computers and cars require more fossil fuels to make than you might think. Link
Despite this situation, some companies are beginning to address the need for recycling if not reduced consumption.

Karma Offsets

Starbucks has come under fire for its exploitation of coffee growers. They’ve responded by producing a environmentalist online game. While Starbucks has many areas in which it could improve its own environmental footprint, its primary reasons for making the game could be considered sincere. As a broad policy question, however, is it not important to unite with labor rights campaigners to prevent the environment from becoming a wedge issue that gives corporations a free pass on other issues? Link

Food Fight

Not strictly greenwashing but a new low in marketing to children, nevertheless Link

Love for Sale

Meanwhile, the antidote must not be aired on MTV! What does the censorship of this type of video say about American “freedom of speech”?

http://www.spike.com/video/talking-heads-love/2788523